Advertising negotiation skills

Author: Wang Zhongcheng
Publisher:
Publish Date: 1998-04-01
Features: "Advertising Negotiation Techniques" is one of the practical advertising series. This book provides a comprehensive discussion on various issues related to advertising negotiation, covering aspects such as the concept and nature of advertising negotiation, the negotiation process, negotiation techniques, argumentation story analysis, and the qualities of negotiation personnel. It aims to help advertisers, advertising operators, and advertising publishers engage in successful advertising negotiations on the stage of domestic and international operations.