7 Secrets to Successful Sales Management

Author: (USA) Werner
Publisher:
Publish Date: 2003-07-01
Features: The key to Chinese sales management lies in international localization innovation—it requires both comprehensive learning and globalization while pursuing localization creativity. While acknowledging the value of this book, one point cannot be overlooked: the core of sales management is people, and it cannot be separated from their culture and local environment. In China's current sales training, the knowledge structure is unreasonable. Most training focuses on skill development, while training in sales management and sales strategy is severely lacking. This structural flaw significantly restricts the improvement of enterprises' overall sales capabilities. This book is positioned in sales management, perfectly meeting the urgent need in China to enhance sales management capabilities. The book is divided into two parts: The first part elaborates on the "7 Secrets" and discusses how to combine these abstract concepts with successful sales management. The second part explores the experience and flexible application of the "7 Secrets."