The merchant reads The Art of War

Author: Li Jian
Publisher:
Publish Date: 2003-06-01
Features: This book is aimed at senior management professionals in enterprises. The author adopts the form of reading notes, discussing 53 topics related to corporate construction, management, competition, and efficiency from the perspective of inspiring readers to think. Systematically combining the 13 chapters of the Art of War with practical issues in many aspects of corporate management, the author explains the theoretical perspectives of corporate management from the perspective of military and warfare in an in-depth yet accessible manner. The author applies theories and practices of business management to translate, interpret, and study the Art of War, extracting insights that help readers new to business management courses understand modern business management theories. It enables readers who have studied business management courses to contemplate corporate management and competition from a fresh perspective.