Enterprise Strategic Management

Author: Wang Guangfu et al. (Editor-in-Chief)
Publisher:
Publish Date: 2002-01-01
Features: "Corporate Strategy Management" is an excellent textbook with high academic theoretical value. It can effectively help businesses better navigate their course in the fierce market competition, while meeting the needs of teaching textbooks for management majors in finance and economics-related universities and marketing majors. The book is divided into sixteen chapters, with rich content and a clear structure. It is worth reading.