Cloning Famous Brands: Investment and Management of Franchising: Investment and Management of Franchising

Author: He Kun
Publisher:
Publish Date: 2003-04-01
Features:
A vibrant modern marketing form that uses mature management concepts to expand a company's survival space, teaching you step-by-step how to build your own franchise business. What are the prerequisites for a good franchise system, how to avoid franchise pitfalls, how to draft a franchise agreement that benefits both parties, and how to evaluate and select an investment project suitable for you is a cornerstone of building a successful plan for a win-win relationship.