Sports Industry: A New Growth Point for the Economy

Author: Bao Mingxiao
Publisher:
Publish Date: 2000-12-01
Features: The book consists of 11 chapters, primarily introducing what the sports industry is and the main viewpoints of scholars at home and abroad on this issue. It also covers the formation, current status, and development trends of the sports industry both domestically and internationally, as well as the social driving factors behind the rise of sports consumption, the level of sports consumption, and its main differences.