Journalism Business Theory: The Development Trajectory of "Beijing Youth Daily"

Author: Cui Enqing
Publisher:
Publish Date: 2002-11-01
Features: The first part of this book, Concepts and Strategy, discusses reflections on the current development of local youth newspapers. Local youth newspapers belong to the Communist Youth League, have an organizational system, have a considerable period of development, have achieved a certain scale, and have accumulated some fresh experiences, making them a vibrant force in China's news industry. However, overall, they still develop slowly, lack strength, and have yet to become mainstream newspapers in China, especially newspapers.