Principles and Applications of Online Journalism

Author: Peng Lan
Publisher:
Publish Date: 2003-03-01
Features: This book is a unique research work in the field of online news studies. Theoretically, it integrates empirical research, literature review, and speculative thinking. Practically, it combines operability, guidance, and foresight, characterized by scientific rigor, systematic organization, and interdisciplinary nature. The book analyzes the elements of online news communication and constructs its communication structure, revealing the relationships and operational mechanisms of various elements at both macro and micro levels. It explains the formation process of online news communication effects, demonstrating theoretical innovation and practical guidance significance. Based on observations and analyses of domestic and international online news practices, the book proposes multiple new concepts such as hierarchical news, real-time news, multimedia news, objective news features, subjective news features, and online comment circles. It systematically elaborates on their specific operations, representing pioneering scientific research in the field of online news.