China Television Frontier: A Dialogue on Concepts and Operations: A Dialogue on Concepts and Operations

Author: Zhang Qunli
Publisher:
Publish Date: 2002-08-01
Features: This book is a comprehensive and in-depth academic interview record focused on the hotspots, focal points, and difficulties of the current Chinese television industry development. It employs field research and in-depth interviews from the methods of communication research to conduct a qualitative study on the evaluation of the Chinese television market. The entire book takes the "Comprehensive Evaluation System of Chinese Television" as its theme and framework, selecting five major areas of the television market industry chain, including representative radio and television groups from the central and local governments, television stations, media research companies, television program production companies, media buying companies, as well as emerging domestic media investment analysis and research institutions. Through field research and investigation in these areas and in-depth interviews with high-level elites, it provides an objective evaluation of the current state of the television industry from different perspectives. At the same time, the book also conducts in-depth interviews with renowned experts and scholars dedicated to the research of the Chinese television industry, interpreting and evaluating the development, problems, and strategies of the Chinese television market from the perspectives of theory and academic principles.