Chinese Tobacco Advertising Research

Author: Xing Pizhen
Publisher:
Publishing Date: 2003-06-01
Features: The first monograph in China dedicated to the study of tobacco advertising. In Article 18 of the "Advertising Law," Article 19 of the "Tobacco Monopoly Law," the "Interim Measures for Tobacco Advertising Management," and the "Framework Convention on Tobacco Control (FCTC)" formulated by the World Health Organization (WHO), tobacco advertising has been restricted. Despite this, tobacco advertising still has space and opportunities for existence and application within the scope allowed by laws and regulations. The key lies in accurately grasping and skillfully utilizing these opportunities, and we can understand this from this book.