Travel Psychology

Author: Ma Ying
Publisher:
Publish Date: 2002-05-01
Features: Based on summarizing the research of predecessors and combining teaching, scientific research, and practical experience, the author breaks the traditional structural system, attempts to start from practice, arranges content according to the needs of the tourism industry, introduces cases to explain theories, and then uses theories to guide practice to construct the system. This book strives to start from the practice of the tourism industry, connect theory with practice, integrate existing domestic and international literature on tourism psychology as well as the author's research achievements, and highlight scientific and applied value.