Author: Chen Chanying
Publisher:
Publish Date: 2003-11-01
Features: Regarding the Chinese market, in this issue, we focus on the analysis of the development trends of the Chinese pharmaceutical market. The brand study featured in each issue is about Shandong's traditional product—Dong'e Astragalus, and we sincerely wish this brand can benefit more people around the world. The last book recommendation is Astragalus Impressions, which introduces the success story of a Hubei entrepreneur dedicated to the rise of China's packaging industry. In this issue, we also offer many new ideas and materials. Three online articles discuss three important issues that need attention, among which the article Key Points of China's Economic Policy toward the EU deserves special attention. Unlike before, this issue adds a Game Mobilization column, which will be continued in the future, with a new game introduced in each issue. The game for this issue is Sun Bin's Horse Race, which is highly philosophical and we hope everyone will enjoy it. The CEO's Voice features Chen Chanying, the chairman of Guangdong Construction Decoration Group Co., Ltd., one of the newly elected 100 outstanding female entrepreneurs in China. In the Afternoon Tea column, we have specially published an article titled Cao Cao's Influence on Modern Chinese Entrepreneurs, which is sure to pique many people's interest. In the MBA Exchange column, we recommend two articles: The Relativity of High Differentiation and Low Cost and The Programmed and Non-Programmed Nature of Business Operations, both of which are new analyses in modern economics. The Story Corner tells the growth story of China's Fruit Preserver King. The Theoretical Classics column features two powerful works: The Conflict and Integration of Shareholders' and Employees' Interests and Theoretical Reflections on Enterprise Culture Innovation. Regarding the Chinese market, in this issue, we focus on the analysis of the development trends of the Chinese pharmaceutical market. The brand study featured in each issue is about Shandong's traditional product—Dong'e Astragalus, and we sincerely wish this brand can benefit more people around the world. The last book recommendation is Astragalus Impressions, which introduces the success story of a Hubei entrepreneur dedicated to the rise of China's packaging industry.
Corporate Culture Salon. Issue 3
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