Public Relations Theory and Practice

Author: Liu Jianhong
Publisher:
Publish Date: 2002-09-01
Features: This book emphasizes both theory and practice, presenting in-depth yet accessible content as a new achievement in the research of public relations. It serves as an introductory textbook for students majoring in public relations and for other students in universities who have chosen to take public relations courses. The book introduces theoretical knowledge such as the definition, concepts, and communication of public relations, as well as practical knowledge including public relations research, planning, writing, and application. It also presents new cases that occurred in 2002 for reference by learners. In the appendix, it includes public relations professional standards and related materials for consultation.