Chinese city marketing in practice

Author: Zhao Zhongsheng
Publisher:
Publish Date: 2003-09-01
Features: Urban marketing applies marketing methodologies to rationally plan and integrate various elements of a city's politics, economy, culture, environment, industry, agriculture, and more. It aims to find the optimal development path that aligns with market economy principles, enhances a city's comprehensive competitiveness, increases its wealth and recognition, and improves the material and cultural living standards of its people. Urban Marketing in China: In Action: For a city to rise above the ordinary and shine, urban marketing serves as the foundation, the catalyst, and the core driving force. A city needs to design, package, advertise, and manage all its existing plants, buildings, natural landscapes, especially the soft power of human-centric design. Only by infusing cultural, economic, and humanistic elements into the city's natural foundation can it radiate brilliance and shine like gold—this is urban marketing, bringing vitality to all! This book consists of twenty-two classic cases, each carefully selected and refined. It is a valuable read that offers fresh ideas and insights to its readers.