TV show planning techniques

Author: Zhang Lian
Publisher:
Publish Date: 2002-07-01
Features: This book is based on the techniques of TV program planning, focusing on explaining the principles of these techniques. It creatively integrates the concepts, significance, development history, current status, background, principles, processes, and methods involved in TV program planning, forming the distinctive features of the book: practical yet not superficial, rational yet not obscure. The book has a broad perspective, encompassing the planning techniques of five major categories of TV programs: news, arts and literature, entertainment and quiz, social education, and service. The examples cited involve hundreds of programs from dozens of domestic and international TV stations, making it an ideal professional reading material for the TV industry and academia.