Author: Lev (USA)
Publisher:
Publish Date: 2003-09-01
Features: This book consistently upholds the idea that intangible assets are very important for enterprises and should be properly measured and evaluated. Although the book has the characteristics of comprehensive content, in-depth analysis, and novel perspectives, readers should pay attention to the following points when reading and understanding the book: , This book takes the fully mature market economy and rapidly developing knowledge economy of the United States as the institutional environment for research. China's market economy is still in its primary stage, and the characteristics of the knowledge economy are not fully reflected. Therefore, the manifestations and mechanisms of intangible assets may differ from those described in the book.
Intangible assets: Management, Measurement, and Reporting
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