Competitive Strategy Analysis Method

Author: Sun Xiyou
Publisher:
Publish Date: 2003-01-01
Features: This book is suitable for business management personnel to read, and friends interested in strategic management (especially its application) will also like it. The strategic analysis methods introduced in this book are all current mainstream analysis methods, including the PEST method for analyzing the external environment of a business, the Five Forces model for analyzing industry environment, the Value Chain theory, the famous SWOT analysis method, the BCG matrix and GE matrix for analyzing business portfolios, and the core competency theory that has become popular recently, etc. In fact, each theory itself is relatively easy to understand, the difficulty lies in not knowing exactly how to implement it. The greatest feature of this book is that it provides detailed analysis steps and implementation methods for the aforementioned theories and methods, using lists and checklists, and simple and clear language to help readers enjoyably grasp the essence of each theory. Finally, most chapters are accompanied by cases as practical supplementary materials for theoretical learning.