Author: Wan Feng
Publisher:
Publish Date: 2003-11-01
Features: This book focuses on establishing high-performing life insurance teams, exploring various aspects such as team-building skills, business plans, and management models, aiming to provide more references for supervisors of life insurance sales teams. "The Life Insurance Education and Training Series" is a systematic and standardized professional textbook with the following characteristics: , forming a unique system for life insurance salesperson education and training. This series of textbooks is not written in the way that general life insurance companies train salespeople based on their ranks, but aims to establish a standardized education system for salespeople. It adopts a step-by-step, progressive, and interconnected approach to form a complete education and training system that guides life insurance salespeople from new hires to salespeople, and ultimately nurtures them into junior, mid-level, and senior managers. Second, it clearly divides the training of life insurance salespeople into two parts: "Education" and "Training." The education part includes basic life insurance knowledge, relevant laws, and related financial knowledge; the training part includes sales skills, marketing management, and other content. Our goal is to enable salespeople to not only know "what" but also "why" when promoting insurance. Third, it integrates the basic knowledge of life insurance, sales skills, and real-life typical cases into one. This series of textbooks starts from the actual growth of life insurance salespeople, combining their sales work characteristics. It not only emphasizes essential content such as principles, regulations, principles, methods, and management tools, but also provides a large number of real-life life insurance cases and insights from successful life insurance salespeople for discussion, to deepen the understanding of life insurance and the recognition of life insurance marketing.
Team management
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