Travel marketing

Author: Zhao Yue
Publisher:
Publish Date: 2002-08-01
Features: This book closely integrates the fundamental knowledge of marketing with the practical aspects of tourism marketing in China, drawing on advanced experiences from international tourism marketing. It systematically introduces strategic management in tourism marketing, environmental analysis for tourism marketing, consumer psychology and buying behavior in tourism, market segmentation and target market selection in tourism, marketing strategies for tourism, tourism sales personnel and their services. This book can serve as both a marketing training and self-study resource for tourism professionals, as well as a marketing training textbook for tourism majors in higher vocational colleges, secondary vocational schools, and technical schools. It is also a valuable reference for tourism industry management personnel. The book is compiled by Zhao Yue, Xie Xiaojuan, and Hong Jihao, and reviewed by Wang Chunli.