Reverse marketing

Author: Hu Hongbing
Publisher:
Publish Date: 2003-09-01
Features: What is reverse marketing? As the saying goes, "Qi and Zheng are interdependent; Zheng is used to combine, while Qi is used to win," which reveals the role of reverse marketing in achieving victory through surprise in market practice. In today's marketing textbooks that marketing professionals read, the voice of reverse marketing, once popular internationally, is very faint. As a result, many marketers struggle to find solutions when faced with sudden competitive changes in the market. We believe this book will make readers become "experts in solving tough market problems." Reverse Marketing is not a simple logic of reverse thinking, nor is it strange or heretical. It is a theoretical understanding of marketing from both virtual and real perspectives. Reverse marketing breaks free from the shackles of traditional marketing, no longer viewing the relationship between enterprises and their stakeholders from a flat, static, and single perspective, but rather from a three-dimensional, interactive, and multi-dimensional angle. From a realistic perspective, the process of enterprises interacting with consumers, suppliers, distributors, competitors, allies, internal employees, government agencies, and other publics in their daily operations is regarded as a positive process. From its reverse, the existence and necessity of the reverse flow of information, capital, personnel, and interests in the entire process are examined and considered, thereby taking corresponding actions to establish such reverse connections.