Knowledge Management Essentials: Knowledge-based Customer Relationship Management: Knowledge-based Customer Relationship Management

Author: Tewana
Publisher:
Publish Date: 2002-01-01
Features: This book discusses the application of knowledge management in electronic commerce relationship management. Here, the relationships go beyond customer relationships and also include those with distributors, suppliers, partners, and business strategic alliances. The knowledge management described in this book is not limited to the scope of the enterprise but is centered around the customer.