Small Business Management: A Guide for Entrepreneurs

Author: Mei Jinsen
Publisher:
Publish Date: 2002-03-01
Features: This book comprehensively elaborates on various aspects of small business management from the perspective of "how to do it." It is rich in content, covers a broad scope, and is highly practical. The book uses numerous examples to vividly describe various aspects of businesses, not only introducing common issues in business operations but also highlighting some easily overlooked problems.
In the opening section, the author utilizes comprehensive data to analyze and introduce the role and significance of small businesses in the contemporary economic and social landscape. It also examines the reasons for establishing small businesses and the available organizational forms. Subsequently, the author explains how to become a small business owner, including how to develop strategic and operational plans, as well as how to leverage the growing opportunities in franchising. Additionally, it covers how to prepare and create a successful small business plan, how to raise funds reasonably for small businesses.
Later, the book provides detailed insights into topics such as business marketing, organizational management, business operations, and financial planning and control. Finally, it analyzes the safeguards for business development, including how to apply insurance and crime prevention measures for risk control, as well as how to address legal issues affecting small businesses. The book also discusses the social responsibilities, business ethics, and the role of family-owned businesses of small enterprises, as well as how to develop long-term plans, including tax and real estate planning.
This book can serve as a textbook or reference for college students and undergraduates majoring in business management and related fields in higher education institutions. It can also be used as a training manual or reference for personnel in administrative agencies, business investors, and business managers. Additionally, it serves as a reading material for amateur enthusiasts interested in learning about business knowledge.