Technical Strategy and Innovation: The Source of Competitive Advantage: The Source of Competitive Advantage

Author: Nareen Anan
Publisher:
Publish Date: 2002-09-01
Features: The idea for this book originated from my 12 years of experience in strategic perspectives on communication technology management at the University of Kansas. I first taught a technical course in 1985, targeting a group of MBA students and doctoral candidates. Many colleagues believed the course was one-time and based on personal interest, with little use for managers. However, driven by AACSB's advocacy and the interest of engineer managers participating in part-time MBA programs, the situation changed in the 1990s, and the course became a fixed elective in the KUMBA program. This book conducts a systematic and in-depth study of technology management from an overall strategic perspective, fully integrating theoretical exploration with practical cases. It presents novel ideas and a complete system, reflecting the new thoughts and theories in the development of contemporary technology management. This book is not only suitable for advanced and intermediate courses in economic management but also provides significant reference value for strategic planning in corporate technology management. The book features clear and distinct viewpoints, a well-structured approach, and highly readability. Each chapter begins with an introduction to reveal the chapter's theme and help readers preview its content. In forming the theoretical framework for its technology strategy, the author uses abundant visuals and case studies to help readers clarify the complex issues discussed. This inspirational and introductory writing style enables readers to gain insights in a pleasant reading experience. Target Audience: Faculty and students of science and engineering disciplines, management disciplines, MBA programs, senior corporate managers, technical professionals, and Chief Technology Officers (CTOs).