Business Intelligence: Information: Knowledge: Profit: Information, Knowledge, Profit

Author: Bernard Leotard
Publisher:
Publish Date: 2002-05-01
Features: "Leveraging Information to Maintain Competitive Advantage" Have you been repeating this phrase but never truly implemented it? Are you and your company overwhelmed by a "flood" of data? Believe it or not—the volume of online data worldwide daily is equivalent to the information contained in a telephone directory as thick as the distance from Earth to the Moon. "Business Intelligence" will solve all your data and information woes, allowing you to effortlessly accelerate onto the fast track of e-commerce. Business Intelligence is a process of refinement and recombination based on vast amounts of information, closely integrated with knowledge sharing and creation, completing the transformation from information to knowledge, ultimately providing businesses with competitive advantages and tangible profits in the Internet era. As a revolutionary book on both technology and business, this book uses numerous examples to illustrate how to integrate and optimize corporate databases, fully leverage businesses' "intellectual capital" advantages, and offer managers new concepts of data capital along with strategic models for Business Intelligence targeting technology, customers, supply chains, and e-commerce. Target Audience: Business professionals, designers and developers of enterprise information systems