Principles of E-commerce

Author: Zhang Jiwen
Publisher:
Publish Date: 2002-11-01
Features: This book starts from the perspective of information economics and introduces the basic theories of e-commerce through the study of new economic phenomena in online markets. The book is divided into 5 chapters, covering topics such as an overview of online markets, the basics of e-commerce, online marketing, online trade, and e-commerce solutions. By studying this book, readers can not only understand the essence of e-commerce from a theoretical standpoint but also master the fundamental theories and operational methods of online marketing and online trade, as well as learn the planning methods for enterprise e-commerce.