Marketing Model 100 Nine Dragons Marketing Classic 100 Series

Author: Lai Dansheng
Publisher:
Publish Date: 2001-12-01
Features: This book is part of the "Top 100 Marketing Classics" series by Jiushong. The book is divided into fourteen parts, including Positioning, Market Competition, Product Development, Pricing, Public Relations, etc. Among the vast and numerous cases, 100 representative marketing models have been selected and summarized for readers to learn and reference. The content of the book is comprehensive, integrating theoretical, knowledge-based, and practical aspects. It provides a fresh perspective for professionals in the marketing field, helping to advance your career.