Strategic Management: 8th Edition

Author: David
Publisher:
Publication Date: 2001-10-01
Features: This textbook follows the guidelines set by the Association to Advance Collegiate Schools of Business (AACSB), placing greater emphasis on practical guidance rather than theoretical research. It emphasizes the development of students' skills, including formulating corporate mission statements, conducting external audits, internal assessments, and developing, implementing, and evaluating corporate strategies. A global theme runs through each chapter, discussing strategic management theory from the perspective of global operations. The author adopts a concise, conversational, vivid, engaging, and logical writing style. A brief, comprehensive strategic management model diagram appears in each chapter. A comprehensive case study (2000 AOL) is provided after Chapter 1, with a review of the case at the end of each chapter. Practical exercises at the end of each chapter apply strategic management theory and methods in a challenging and engaging way. Excellent supplementary materials include quotes at the beginning of each chapter, learning objectives, and key terms, discussion questions, and practical exercises at the end of each chapter.
Key Points of Strategic Management
● What is strategic management?
● Key terms in strategic management
● Strategic management models
● Benefits of strategic management
● Why some companies do not engage in strategic planning
● Common mistakes in the strategic planning process
● Principles for effective strategic management
● Business ethics and strategic management
● Comparison between business strategy and military strategy
● Characteristics of global competition
● Comprehensive Case Study: AOL in 2000
■ Practical Exercise 1A: Strategic Analysis of AOL
■ Practical Exercise 1B: Establishing Business Ethics for AOL
■ Practical Exercise 1B: Ethical Issues in Competitor Intelligence
■ Practical Exercise 1C: Developing a Strategic Plan for Your University
■ Practical Exercise 1E: Strategic Planning for a Local Company
■ Practical Exercise 1F: Does My University Admit International Students?
Objective: By studying this chapter, you should be able to:
1. Describe the strategic management process.
2. Explain why analysis and intuition must be combined in strategic management.
3. Define and provide examples of key terms in strategic management.