Modern enterprise management

Author: Chen Qiuyuan
Publisher:
Publish Date: 2003-02-01
Features: This book draws on the strengths of various sources and strives for new ideas in both content and structural design. Compared to existing textbooks, this book highlights the following features: It focuses on the general management activities of modern enterprises and involves less specific industry business management and operational management. On the basis of emphasizing systematicity, generality, and scientificity, it also aims for improvement and innovation. For example, chapters such as corporate business strategy, corporate human resource management, and corporate culture contain many new ideas and perspectives. The selection of cases is primarily based on localized Chinese cases, which are novel, typical, and practical, helping students avoid blindly following foreign models. In terms of structural design, it emphasizes the hierarchical organization, logical coherence, and ease of learning and memorization of the content, integrating theoretical knowledge with cases and thinking exercises. This is convenient for teachers to teach and beneficial for students to learn.