Fashion Psychology

Author: Miao Li
Publisher:
Publish Date: 2000-06-01
Features: This book can be used as a teaching material for clothing majors or applied psychology majors in higher education institutions, and is also available for reference by a wide range of professionals, including clothing designers, clothing manufacturers, clothing marketers, clothing consumers, and psychology enthusiasts. The book systematically introduces relevant knowledge in the field of clothing psychology, including the nature of the discipline of clothing psychology, the psychological qualities of clothing designers, the psychological needs, motivations, personalities, cognitive characteristics of clothing consumers, and the psychological testing methods for selecting clothing designers.