Business people looking at advertisements in English

Author: Li Haibin
Publisher:
Publish Date: 2003-01-01
Features: Based on the latest advertising theories and practices both domestically and internationally, this book focuses on introducing the linguistic characteristics and common expressions used in English advertisements. Through numerous bilingual examples (Chinese-English), it helps readers improve their ability to read and understand English advertisements, making the English found in everyday advertisements a platform for learning English. Learning English through advertising is truly a win-win situation.