Fashion Market Research Analysis: SPSS Application

Author: Zhang Li
Publisher:
Publish Date: 2003-09-01
Features: SPSS—the Statistical Package for the Social Sciences—is one of the world's most renowned statistical analysis software packages and has gradually become popular in China. This software can be applied to various fields such as economics, biology, psychology, healthcare, sports, agriculture, forestry, business, and finance. This book provides practical research references for science and technology personnel in the fashion industry, serving as a textbook or teaching reference for undergraduate and graduate courses. The content is easy to understand, and to facilitate comprehension and mastery, the book includes numerous cases closely related to real life. Detailed explanations are provided for data entry, statistical analysis of data, and comprehensive analysis of output results, enabling readers to grasp the basic statistical analysis methods of SPSS through specific operations and imitation. For beginners, especially those with weak foundational knowledge in statistics and computer science, the book offers an immediate learning and application effect. This book provides practical research references for science and technology personnel in the fashion industry, serving as a textbook or teaching reference for undergraduate and graduate courses. It is suitable for employees, teachers, and students in various industries who need to conduct data statistical analysis.