From Inspiration to Trade: Fashion Designers and Brand Operations: Fashion Designers and Brand Operations

Author: Yuiko Yanagisawa
Publisher:
Publish Date: 2000-09-01
Features: From lacking design and ignoring designers to viewing designers as the "savior" of the enterprise, China's apparel industry has never been able to accurately position how to view and treat designers. This book starts with "What is a designer" and explains the relationships between fashion designers and fashion trade, the birth of brands and product planning, conceptualizing colors, fabrics, design sketches, pricing, fashion shows, and more. It outlines the responsibilities, positioning, and knowledge that fashion designers should understand and master.