Management: 1001 Methods of Enterprise Management

Author: Zhou Shuqing
Publisher:
Publish Date: 2004-02-01
Features: A mandatory course for senior and middle-level management personnel in modern enterprises. This book provides nearly 1,000 practical and effective systems, methods, and tools, arranged scientifically according to the actual management processes of enterprises. Not only does it offer practical, effective, and actionable methods, but its clear and well-structured layout also greatly facilitates readers in mastering and applying the content. P. Drucker, known as the "father of American business management," pointed out: "Two enterprises with roughly the same resources will generate ten times the benefits if well-managed compared to those that are not. Management failures inevitably lead to poor performance and may even result in corporate bankruptcy." This demonstrates that business management is crucial to the development and destiny of an enterprise. This book provides nearly 1,000 practical and effective systems, methods, and tools, arranged scientifically according to the actual management processes of enterprises. Business management begins with the management of "people," which is precisely the highlight of the book's Part, Management Psychology Methods: It mainly includes personality methods, need-motivation methods, communication methods, motivation methods, and leadership methods. "The management of 'things' starts with 'planning,' followed by 'goal management, value engineering, decision-making, innovation, delegation, and performance evaluation.' These seven management methods are the foundation of enterprise management. These practical methods will be introduced in the second part. The third part showcases the successful application of the internet in different stages and links of the business management process. The final part provides a detailed introduction to the quantitative analysis methods used by enterprises in specific fields such as investment, labor efficiency, R&D, procurement, and finance. This book not only offers the practical, effective, and actionable methods mentioned above but also features a clear and well-structured layout, making it highly conducive for readers to master and apply the content. In each chapter of this book, there are generally three main sections: mandatory core theories; operational practices; cases and reflection questions. It combines concise theoretical knowledge with practical operations, supplemented by cases and reflection questions for readers to analyze and think critically using the knowledge and methods they have mastered. These three points are precisely the essence of the "new" in this book.