Tips for Creating Advertising Slogans and 15,000 Catchy Phrases

Author: Zhang Xiuxian
Publisher:
Publish Date: 2002-01-01
Features: The first part of this book summarizes the experiences of predecessors and combines the author's insights to extract forty-five techniques for creating advertising headlines, some of which are newly proposed by the author. At the same time, the book points out ten pitfalls in advertising creation. Recognizing and preventing these "pitfalls" in the creative process will help in crafting more effective advertising headlines. In the second part of the book, the author collects over 10,000 advertising slogans (headlines). If you can analyze these headlines one by one and offer your own insights, then you have found the key to entering the advertising agency.