New product development

Author: Gan Huaming
Publisher:
Publish Date: 2002-02-01
Features: The 2002 edition of the best-selling MBA textbook in China is officially launched. This textbook features the following:
· Absorbs the latest achievements of the world's most authoritative business management masters up to 2001.
· Fully revised from the second edition, with many contents rewritten and a significant increase in (volume).
· Systematically introduces the core courses required for MBAs in Europe and America, accurately elaborating on the essential principles of business management that MBAs must firmly grasp.
· Based on the most authoritative and widely accepted knowledge in Europe and America, it encompasses the most common and applicable methods.