IBM: Silver Lake Project: Silver Lake Project

Author: Roy A. Baer
Publisher:
Publish Date: 2003-11-01
Features: This book tells the inside story of IBM's exceptional success in manufacturing and marketing within the computer industry. It reveals how a small group of people within a giant company transformed themselves into a market-oriented team and became a model for others to follow, uncovering the secrets behind their success. This book is part of the "Top 500 Global Enterprise Development Series," primarily focusing on IBM's transformation and innovation. It draws on practical experience and the author's personal insights to explain fundamental management theories. The book is divided into multiple chapters, including:
Chapter 1: A Company Transformation in a Cornfield;
Chapter 2: Leadership and Vision;
Chapter 3: Staffing Arrangements;
Chapter 4: Understanding Our Customers;
Chapter 5: Setting Priorities and Allocating Resources Reasonably;
Chapter 6: Breaking Through Time Barriers;
Chapter 7: Developing External Partnerships;
Chapter 8: Empowering Employees;
Chapter 9: Redesigning "New Product Introduction";
Chapter 10: Winning the Gold Belt Award.