Coffee Shop: Four Principles of Business Management in Good Times and Bad Times: Four Principles of Business Management in Good Times and Bad Times

Author: Leslie A. Yeeckes
Publisher:
Publish Date: 2004-01-01
Features: This book is a story about the Al's Espresso coffee shop. Although it is presented in a fictional form, its content is largely based on reality. The coffee shop was once extremely popular in Seattle. As a coffee company, it deliberately maintained a small scale and inspired fervent customer loyalty, always thriving in business. This book describes the secrets of the coffee shop's success, which are equally applicable to businesses with 20 employees or 20,000 employees: respect customers, trust employees, create passion around the product, and win honest profits. These are core elements for a well-managed enterprise and a fulfilling life. As you read this book, you will experience a company where everyone wants to work long-term, customers are greeted by name and treated with respect, and the lines between serving customers and running a business are blurred. After reading this heartwarming story filled with laughter and warmth, whether you are an employee or a company manager, you will gain insights into the desirable realm of business operations and the perfect value of personal work.