Essential Handbook for High-Tech Entrepreneurs

Author: Lang
Publisher:
Publish Date: 2003-11-01
Features: This is a highly practical guide specifically designed for individuals with entrepreneurial thinking but no management experience. It can help you gradually enter the key stages of starting and operating high-tech companies, whether you are creating your own company or want to manage individual projects or departments within larger companies. Based on a very successful enterprise research course at a department of Cambridge University, the department has had at least one person become a millionaire through their own efforts every year since its establishment. This book is a candid and straightforward guide that provides the essential background information needed to start and operate a successful business. Technology, no matter how advanced, is only a small part of creating successful and profitable projects, and this book explains the rest. This practical management handbook will help you master all the principles related to starting and operating high-tech companies, even if you have no prior knowledge of business management. The comprehensive knowledge provided in this book will enable you to speak with the confidence of an enterprise expert and understand their concerns. This book is a concise guide to practical business management, covering various aspects from marketing to project management, from budgeting to dealing with change and growth. Most of the cases in this book come from the high-tech industry, yet the events and lessons included are applicable to all types of businesses. The key areas of study in this book include:
● Entrepreneurship – generating ideas, developing and protecting them;
● Writing a business plan;
● Funding and legal matters;
● Managing projects, people, and products;
● Marketing and sales;
● Growth and exit.