Examples of Marketing Management Tables for Successful Enterprises

Author: Zou Xiuming
Publisher:
Publish Date: 2001-10-01
Features: In the fierce market competition, enterprises need to win competitiveness and sustainable development. Scientific and orderly management is the key factor. Scientific and orderly management emphasizes the standardization, proceduralization, and step-by-step implementation of management. It also involves the toolization and quantification of management methods. Put into practice, it means the table-based and institutionalized management, aiming to reduce the dependency of management on human resources. This book first introduces market analysis, then covers marketing plans, marketing management, market development, sales performance management, customer management, customer credit investigation, salesperson management, and other related content.