Yuan Yiping's Business Wisdom

Author: Qi Hao
Publisher:
Publish Date: 2001-10-01
Features: This is a book that introduces the success journey of a "ugly duckling" in the business world. Oriza Hirata, this dwarf known as the No. 1 troublemaker, is a figure much like an "ugly duckling." Driven by an unwavering courage to never give up, he broke open the door to successful insurance sales and, through countless hardships, with the guidance and support of a Zen master, predecessors, and his beloved wife, finally became a globally recognized god of insurance sales. Oriza Hirata won the top sales performance award in Japan for 15 consecutive years and added a brilliant page to the theory of insurance sales with his extraordinary boldness. In this book, a uniquely personal yet proven effective insurance sales philosophy of Oriza Hirata is summarized, many of whose views and insights leave us in awe. Oriza Hirata believes that service is priceless, and his charming smile, valued at millions of dollars, delights customers. Over his 60-year career in sales, Oriza Hirata has summarized an experience of presenting an infant-like sincere smile to customers. As it is well known, insurance sales is a job closely related to customer psychology. The secret to Oriza Hirata's success lies in his ability to interact with customers according to the principles of psychological communication, enabling them to deeply understand the benefits of insurance and accept it mentally. Therefore, Oriza Hirata says, "Sales is not difficult; understanding is more important."