Public Relations Management for Business Enterprises

Author: Wang Fanghua
Publisher:
Publication Date: Not available
Features: This book is one of the series "Modern Enterprise Business Administration Basic Course Textbooks," edited by Professor Wang Fanghua, Vice Dean of the School of Management at Shanghai Jiao Tong University. The book is divided into nine chapters and has strong theoretical and practical qualities. It systematically introduces the theory, functions, organizational structure, and management of corporate public relations. This book can serve as both a textbook for management fundamentals in higher education institutions and a training manual for business and enterprise management personnel.