E-commerce Encyclopedia

Author: Zhu Jiaxing
Publisher:
Publish Date: 2003-01-01
Features: This book comprehensively discusses e-commerce, hence it can be referred to as a complete guide to e-commerce. It explores various aspects of e-commerce, including the historical context of its emergence, fundamental concepts, functions, content, systems, models, theories, technologies, and business aspects. The book also elaborates on the role, status, and impact of e-commerce. It provides detailed explanations on how e-commerce can be developed in China and how traditional enterprises can participate in it. Additionally, it addresses essential topics such as online marketing, online payment, logistics distribution, web page design, and security, which are unique to e-commerce. The book also briefly highlights the development potential of modern mobile commerce. Striving for novel perspectives, the book combines theory with practice, offering both fundamental explanations and in-depth discussions. It serves as an important reference and tool for professionals, practitioners in e-commerce, government employees, and managers at all levels. It is also an ideal textbook for universities and colleges, particularly for cultivating interdisciplinary talents.