Marketing and Business Negotiation Skills

Author: Wan Chenglin, Shu Ping (editors)
Publisher:
Publish Date: 2002-01-01
Features: This book is guided by the fundamental theories of modern negotiation studies and integrates knowledge from various disciplines such as modern management, linguistics, logic, communication, psychology, and pragmatics to conduct a comprehensive and systematic research on the theory and practice of marketing business negotiation. The book is divided into three parts:
Part 1: Strategy. This section delves into areas such as negotiation goals, procedures, and methods, focusing on the selection and application of negotiation strategies.
Part 2: Techniques. It comprehensively introduces negotiation techniques and their applications through studies on communication, language, pricing, and document processing.
Part 3: Organization. It systematically examines negotiation organization and management from the perspectives of negotiation psychology, negotiation etiquette, and negotiation team dynamics.
This book has a solid theoretical foundation and strong practical applicability, making it suitable as a textbook or reference manual for college and university students majoring in finance and economics, as well as for a broad range of finance and business professionals and enthusiasts of negotiation studies.