Digital Enterprise

Author: U.S.
Publisher:
Publish Date: 2001-06-01
Features: Mathematicalization is the biggest and most important issue in today's business world, involving not only traditional enterprises but also those cutting-edge internet companies. Old economy companies must take measures to avoid becoming victims of capitalism's innovative destruction, a informal system that eliminates laggards and paves the way for new forces. For dot.com companies, the issue lies in whether they will lose long-term prosperity and customer loyalty, becoming a flash in the pan. In the initial efforts to answer the question "What is the mathematicalization level of your business," most people focus on technology, building a completely unrealistic and disconnected communication tower that does not align with the actual needs of the business. The authors of this book point out that, most importantly, digitization is not related to any of the following methods: establishing a large website, setting up a separate e-business, developing next-generation software, or connecting all employees to the internet. Creatively, they explain that a digital enterprise refers to those that, due to the use of digital technology, have changed and greatly expanded their strategic choices. Digital enterprises have their own strategic characteristics, establishing a business model that can create profits and build new, powerful customer and employee value concepts in new ways. Most importantly, digital enterprises should be unique. This book is a pioneering work that will appeal to everyone in the business. The content includes: future business models, fascinating stories about digital innovators such as Dell Computers, Charles Schwab, Cisco Systems, and Semiconductors. How to transform a traditional enterprise into a digital enterprise, with stories of General Electric and IBM. Analyzing several profitable dot.com enterprises: America Online, Yahoo, and eBay. Although the book tells many compelling stories and cases, its most important central idea is: by using the digital enterprise design and the series of powerful digital tools provided in this book, you can create a digital future for your company.