Jewelry and Accessories Marketing

Author: Wang Chang, Shen Keya (editors)
Publisher:
Publish Date: 2002-09-01
Features: This book systematically and comprehensively introduces all aspects of jewelry and accessories marketing. Its content mainly includes: market analysis of jewelry and accessories marketing, market research on jewelry and accessories, consumer psychology and behavior in jewelry and accessories, marketing strategies of jewelry and accessories enterprises, product strategies of jewelry and accessories (pricing strategies, sales strategies, promotional strategies of jewelry and accessories products), in-store marketing for jewelry and accessories, and auction and jewelry marketing. This book systematically and comprehensively introduces all aspects of jewelry and accessories marketing, covering basic knowledge of jewelry marketing such as market analysis of jewelry and accessories marketing, market research on jewelry and accessories, consumer psychology and behavior in jewelry and accessories, and product strategies of jewelry and accessories.