Ambition and Vision: Successful Strategies for Market Latecomers

Author: Treacy
Publisher:
Publish Date: 2003-09-01
Features: "The Discipline of Market Leaders" elucidates how to achieve sustainable market leadership. Treacy and Gold challenge the prevailing assumptions about market leaders, and propose a new theory supported by compelling statistics and engaging corporate histories. Market latecomers should read this book carefully. Popular opinion holds that market leaders possess numerous advantages, but the examples above prove otherwise. Market leadership does not guarantee anything—neither brand recognition, market share, nor certainly long-term market dominance. The 66 markets investigated in this book each represent a fascinating page in the history of business. However, our purpose is not simply to document these strange and remarkable histories, but to use these facts to illustrate the principles that enable businesses to establish sustainable leadership.