Cross-Cultural Journey: Experience the Cultural Symbols of 23 Countries: Experience the Cultural Symbols of 23 Countries

Author: Martin J. Gannon
Publisher:
Publish Date: 2004-02-01
Features: This is an imported edition book. Author Martin J. Gannon selects cultural phenomena from 23 countries as national symbols, using these symbols as guides or maps to lead readers on a journey of exploring world cultures. The book encourages managers and researchers to think about problems from the perspective of symbols, to create and explore new concepts, making it a profound and thought-provoking book. This book treats cultural symbols as a way to understand the cultural thinking of a nation and to compare the cultural thinking of different nations. For example, by describing the obsession of Americans with American football, the passion of Italians for opera, the admiration of Germans for symphonic music, the fervor of Spaniards for bullfighting, the intoxication of Brazilians with samba dance, and so on, it portrays the characteristics and different cultural thinking of various countries. In this way, cultural symbols become guides or maps, leading us on a journey of exploring world cultures, so that we can truly understand how the culture of a nation operates.