Author: Dong Zhen
Publisher:
Publish Date: 2003-09-01
Features: Currently, China's economy is deeply integrated into the tide of the international economy, and participating in international competition has become the main characteristic of the survival and development of Chinese enterprises. Economic globalization has greatly intensified market competition, and how to compete in the increasingly integrated global economic environment has become the main issue Chinese enterprises face now and in the future. Research and practice have shown that the core role of strategic management in enterprise development is becoming increasingly prominent. One of the core topics of strategic management is creating sustainable, valuable competitive advantages. The purpose of formulating and implementing corporate strategy is also to win long-term competitive advantages. This article focuses on the theme of how enterprises generate and optimize competition, systematically discussing the theory of competitive advantages. This book analyzes the generation of competitive advantages from the perspective of their value characteristics, making competitive advantages more closely aligned with corporate efficiency and facilitating enterprises in realizing market value, which has strong practical significance. The theory of organization and environment discusses the relationship between organizations and the environment. Optimizing the relationship between corporate organization and environment is the theoretical foundation for corporate competitive advantages.
Competitive Advantage Generation and Optimization Mechanism
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