Build competitive advantages

Author: Lu Xin
Publisher:
Publish Date: 2003-09-01
Features: This book attempts to systematically construct the competitive advantages of Chinese enterprises in cross-border operations within the theoretical framework of management theory. First, it begins with an analysis of the current state of Chinese enterprises' cross-border operations, revealing the characteristics and background of such operations and pointing out that the lack of competitive advantages is the core issue affecting the development of Chinese enterprises in cross-border operations. Second, theoretically, it reviews the theoretical perspectives on competitive advantages in cross-border operations from the theory of multinational corporations and the research findings on the sources of competitive advantages in the field of strategic management, laying a theoretical foundation for constructing a system of competitive advantages in cross-border operations. Third, from a practical perspective, it examines the evolution patterns of competitive advantages of multinational corporations during the pre-globalization era and after globalization, grasping the requirements of competitive advantages under globalized conditions for cross-border operations. Finally, synthesizing existing theories, it proposes the systematic structure and system of competitive advantages in cross-border operations, analyzes the internal and external factors affecting these advantages, elaborates on the conflicting relationships that should be addressed in optimizing these factors, and thereby establishes a theoretical framework for the system of competitive advantages in cross-border operations. On this basis, it proposes ideas and measures for constructing competitive advantages in cross-border operations at various levels, tailored to the practical conditions of Chinese enterprises in cross-border operations.