Customer-centric strategy

Author: (English) Jenkins
Publisher:
Publish Date: 2001-04-01
Features: "Customer-Centric Strategy" provides managers with methods and tools to consider customer relationships from a strategic perspective, enabling them to understand their customers' needs before taking action. This book offers you methods and tools for forward-thinking and creative approaches to customer relationships, predicting future customer needs. These methods and tools help you determine the necessary changes in your organization and enable you to meet these future demands. Customers are the drivers of strategy, not the end goal. "Customer-Centric Strategy" teaches you how to place customers at the core of your strategic focus. "Customer-Centric Strategy" provides managers with methods and tools to consider customer relationships from a strategic perspective, enabling them to understand their customers' needs before taking action. This book offers you methods and tools for forward-thinking and creative approaches to customer relationships, predicting future customer needs. These methods and tools help you determine the necessary changes in your organization and enable you to meet these future demands. Customers are the drivers of strategy, not the end goal. "Customer-Centric Strategy" teaches you how to place customers at the core of your strategic focus.